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About us

When my first son was born I couldn't find what I was looking for - A brand with high quality, made from organic materials (for the children and the environment's sake) with a clean design and edgy details.

I began to sketch on clothes & interior products to fit what I was looking for - that is how my second "baby" was born - Adore Us Babies.

It was crucial to me that our clothes were made from GOTS & OEKO TEX certified organic cotton. That our prints were made from FCS certified paper and for every poster that we print the printing house are compensating by planting trees. To make sure that the clothes on our babies are clean & that we leave the smallest environmental footprint possible. As a consumer you have the power. Use it wisely & choose brands that makes a real difference. 

Today we are a growing team with hundreds of women. We are all inspired & motivated by the most important thing we have - our children.

Lots of love,

Sara Svantesson
(& Maliq & Dorian as well, of course)

 

 

Our Mission

BETTER:

With a mother as the designer means you can expect honesty, support, toxic-free designs with an edge for your little one

We value every single person involved in our brand- from our customers to the factory staff members. We know they work under good conditions to ensure they get to spend time with their kids. After all- they are parents, just like you and I.

STRONGER:

We always push ourselves for improvement. We believe in long-lasting clothing, which can be used over and over again with little sis or bro.

If we don’t meet your expectations, we want to hear it from you so we can keep improving and will not stop until we get it right.

SOFTER:
When we say softer, we mean softer. We only use top quality cotton. It is combed to perfection, smooth as a newborn baby cheek. Organic cotton is the most soothing one, which is crucial for our kids extra sensitive skin.

CLEANER:
Europe allows us to have extra control of the process.

Did you know that within the EU, laws are more high and strict when it comes to chemical usage compared to Asia? This means you are not only buying stylish clothing, but you can feel reassured about your baby’s skin and a clean conscience about the welfare of the fabric employees and the future environment for your baby!