Privacy Policy – Adore Us AB

Privacy Policy

Adore Us Babies ("We") are committed to protecting and respecting your privacy.

This Privacy Policy together with our Website Terms of Use and our Rules and any other documents referred to on it sets out the basis on which any personal data we collect from you or about you, or that you provide to us, will be processed by us.

Please read the following carefully to understand our practices regarding your personal data and how we will treat it. By providing your data in the Registration Form you are accepting and consenting to the practices described in this Privacy Policy.

The data controller/collector is Adore Us Babes (registered in Adelgatan 5 211 22 Malmo Sweden)

The purpose of personal data processing by us is to organize and ensure that we fulfil our obligations and ensure protection of our rights arising from your registration. The processing of the data by us is done pursuant to the rules described below.

1 Information we may collect from you

We may collect and process the following data about you:

1.1 Information you give us. You may give us information about you by filling in forms on our site or by corresponding with us by phone, e-mail or otherwise. This includes information you provide when you register to use our site, subscribe to be our consultant, search for a product, place an order on our site, participate in discussion boards or other social media functions on our site, enter a competition, promotion or survey and when you report a problem with our site. The information you give us may include your:

  • name,
  • date of birth,
  • address,
  • e-mail address,
  • phone number and mobile phone number,
  • unique consultant ID,
  • personal identification number,
  • national tax code or number,
  • social insurance/security number,
  • bank account details,
  • name and surname of your legal guardian if you are adolescent,
  • and passport number (for the consultants taking part in international conferences).

We hope you will provide us with this information. However, if you do not want to disclose your personally-identifiable information to us, please do not submit it. Please be aware that if you do not provide such information in some cases we will not be able to provide you the service you have requested.

1.2 Information we collect about you. We store the history of your purchases, your levels in our consultants’ network structure, your performance, recruits sponsored by you etc.

With regard to each of your visits to our site we may automatically collect the following information:

  • technical information, including the Internet Protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;
  • information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.

1.3 Information we receive from other sources. We may receive information about you if you use any of the other websites we operate or the other services we provide. We are also working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and may receive information about you from them.

2 Uses made of the information

We use information held about you in the following ways:

  • to carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us including resolving any disputes, collect fees, and troubleshoot problems;
  • to provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about;
  • To provide you with the rights, benefits, and entitlements, and other conditions as applicable under the contractual relationship between you and us;
  • To comply with other regulations applicable to our cooperation with you such as e.g. tax laws, social security laws, statistical obligations etc.
  • To monitor and assure compliance by you with our policies and rules.
  • to ensure that content from our site is presented in the most effective manner for you and for your computer;
  • to ensure effective management of the network of our consultants by ourselves but also by other members of our consultants’ networks (mainly your sponsor);
  • to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
  • to improve our site to ensure that content is presented in the most effective manner for you and for your computer;
  • to allow you to participate in interactive features of our service, when you choose to do so;
  • to keep our site safe and secure;
  • to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you, this includes performance of the consumer satisfaction and alike studies;
  • to make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them;
  • to respond to requests and legal demands from regulators or other authorities.

3 Disclosure of your information

3.1 We do not sell, rent or trade your personal data.

3.2 We may give access to your personal information and allow its processing to the companies being members of our group (ultimate holding company and its subsidiaries) in order to support us in performance of the activities listed above in point 3 (Uses Made of the Information).

3.3 We may give access to your information and allow its processing in strictly defined scope and purpose to selected third parties such as:

  • business partners: suppliers and sub-contractors for the performance of any contract we enter into with them or you. This includes among others: carriers, credit collection agencies, factoring services providers, logistics services (such as picking and packing) providers, customer support services providers etc.
  • Other members of our consultants network (primarily to your sponsor in our network and your down-line consultants) for the purpose of effective management of our consultants network. If you do not want us to pass your personal information to the other consultants in the network for mentioned purpose, please contact customer service by sending an email to
  • Analytics and search engine providers that assist us in the improvement and optimization of our site.
  • Credit reference agencies for the purpose of assessing your credit score where this is a condition of us entering into a contract with you.
  • Providers of technical solutions allowing us to send to you our messages (including marketing messages or customer satisfaction surveys when you consented to receive such information) e.g. mass mailing solutions providers, mass texting solutions providers.

We may also disclose your personal information to third parties:

  • In the event that we sell, buy or in other way transfer any business or assets, in which case we may disclose your personal data to the prospective seller, buyer or acquirer of such business or assets.
  • If our company or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our policies and/or terms of use and/or other applicable agreements; or to protect our rights, property, or safety of our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

4 How and Where we store your personal data

All information you provide to us and we collect about you is stored on secure servers. All online payment transactions will be encrypted using SSL technology and will be processed by third party providers. We do not collect or store credit and debit card information for online transactions.

The data that we collect about you may be transferred to, and stored at, a destination in or outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment of your order, the processing of your payment details, processing of your Success Plan entitlements and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and applicable laws.

5 Duty of care

Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site (hereinafter your “ Account”), you are responsible for keeping this password confidential. We ask you not to share a password with anyone. If you do share your password with others, you will be responsible for all actions taken in the name of your Account. If you lose control of your password, you may lose substantial control over your personal data and may be subject to legally binding actions taken on your behalf. Therefore, if your password has been compromised for any reason, you should immediately notify us and change your password. We will never ask for your password except during the login process. Our employees are subject to additional requirements in the area of information protection.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorized access.

6 Your rights

6.1 Marketing information. You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms (mainly the CAF) we use to collect your data. You can also exercise the right at any time by selecting relevant tick box on your Account or contacting our customer service by sending an email to

7 Entrustment of personal data processing – Your Obligations

As to a member of our consultants' network, we entrust you the processing of the personal data of other members of our consultants' network on the basis of the below provisions.

We entrust you with personal data processing in the scope and for the purpose defined in the Rules, and you covenant to process these data in the manner ensuring compliance with the requirements contemplated in the Act, and in particular compliance with rules regarding the processing and protection of the entrusted data.

The sole objective of personal data processing by you is to perform the provisions of the Rules.

You are obliged in particular:

  • to process the personal data entrusted to you by us only within the objective of data processing specified above,
  • not to take any actions aiming at making the personal data further available in the manner not described herein, unless the commonly binding provisions of law stipulate otherwise,
  • to immediately return the entrusted personal data after termination of your relationship with us (i.e. upon your deregistration as our Consultant), and to remove these data from any electronic data carriers on which they were recorded by you for the purpose of achievement of the objective described in above.

We reserve the right to audit the methods of protecting the entrusted personal data applied by you. You are obliged to provide us with an opportunity to conduct such an audit immediately after being requested to do so.

You covenant to immediately and correctly answer every question asked by us with regard to processing of personal data entrusted on the basis of this Privacy Policy and the Rules, in particular those concerning personal data protection measures applied by you.

We authorize you to process the personal data in the scope and for the purpose defined in the Rules, in particular in the IT systems and in a hard-copy form, and also to grant further authorizations to process the data to the persons cooperating with you on the basis of a civil law agreements provided that you will ensure contractually that they will comply with all the requirements with regard to the data processing and protection binding on you and provided that we accept such sub-processor.

It is agreed between us and you that if the files containing personal data are sent between us, such files will be secured during transmission through the public network with cryptographic means of personal data protection.

We shall have the right to terminate your consultant registration if you use the personal data in contravention with this Privacy Policy.

We are not liable for your obligations towards the third parties resulting from personal data processing in contravention with this Privacy Policy and the Rules or for your obligations towards the persons authorized by you to process personal data.

8 Cookies

Our website uses cookies (small files placed on website users’ hard drive) to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. We use "cookies" to analyze the flow of information; customize the services, content and advertising; measure promotional effectiveness; and promote trust and safety.

Certain cookies contain Personal Data – for example, by clicking to “remember me” when logging in, a cookie will store the username. Most cookies will not collect information that identifies the user and will instead collect more general information such as how users arrive at and use systems, or a user’s general location.

We offer certain services that are available only through the use of cookies. Generally, the cookies perform up to four different functions:

8.1 Essential Cookies

Some cookies are essential for the operation of the system. For example, some cookies allow us to identify registered users and ensure they can access the whole system. If a registered user opts to disable these cookies, the User may not be able to access all of the content of the system.

8.2 Performance Cookies

Other cookies may be used to analyze how the users use the systems and to monitor system performance. This allows us to provide a high-quality experience by customizing the offering and quickly identifying and fixing any issues that arise. For example, performance cookies may be used to keep track of which pages are most popular and to determine why some pages are receiving error messages. These cookies may also be used to highlight products or site services that will be of interest to the users based on their usage of the System.

8.3 Functionality Cookies

Functionality cookies are used to allow us to remember some users’ preferences.

8.4 Behaviorally Targeted Advertising Cookies

We may use cookies to serve the Users with advertisements that are relevant to them and their interests. Adore Us Babies may also use third party cookies in regard of market research, revenue tracking, improving site functionality and monitoring compliance with these terms and conditions and copyright policy.

Users are always free to decline cookies if their browser permits, although doing so may interfere with their use of some of Adore Us Babies Systems. Please find detailed information on how to disable cookies here (

More detail on how businesses use cookies is available here (

9 Changes to our privacy policy

Any changes we may make to our Privacy Policy in the future will be posted on our website and, where appropriate, notified to you by e-mail or otherwise The amendments will be also available at our premises. They will be effective as of the publication date. Your use of the site subsequently to the publication of the amended Privacy Policy or a placement of order with us will be deemed acceptance of such changes.

10 Contact and complaints

Questions, comments and requests regarding this Privacy Policy are welcomed and should be addressed to our customer service or to the specially designed e-mail address:

If you believe that we have not complied with this Privacy Policy, you may write to the address above. Please describe in as much detail as possible the ways in which you believe that this Privacy Policy has not been complied with. We will investigate your complaint promptly.

Publication date: May 2018